Queueing to Pay – How the Shopping Experience Can Be Improved

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Everyone who has ever been in a retail environment will know that standing in line for the privilege of paying for items is no fun. After all, few shoppers enjoy the experience of queuing and will often do the best they can to avoid waiting even for a few minutes. For boutique retailers who rely on higher value items going through the tills, queuing can be especially harmful to businesses. This is because although shoppers are willing to tolerate queuing for the low prices and convenience of a superstore, they will rarely stand in a queue for very long in order to pay for an impulse purchase.…

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